Rukn was founded by a security engineer — an MSc in Cybersecurity Engineering and Cryptography — who kept arriving at the same conclusion from two directions.
From the professional side: the closer you examine the popular service platforms, the more collection you find. Data gathered far beyond what the service needs to function, retained indefinitely, monetized as the actual product — and, breach after breach, exposed. The incentives reward collecting more, not protecting better.
From the practical side: organizations that wanted out of that bargain found ownership priced as a punishment. Self-hosting meant complexity, risk, and going it alone — so even security-conscious teams surrendered their data for convenience.
Rukn exists to collapse that trade-off. Owning your infrastructure should be the easier choice, not the heroic one — engineered, documented, and operated to a standard that makes the rented alternative look like what it always was: the compromise.